Kickstarter (like every other product or website) wants to change your behavior.
But how do they do it? What’s the psychology behind their UX decisions? And what can this teach marketers, product teams, and anyone running A/B tests?
Behavioral scientist and Irrational Labs CEO, Kristen Berman, has spent years studying human behavior and helping companies like Google, Airbnb, Intuit, and LinkedIn crack the code of changing it.
At this event, she’ll open that knowledge up to you in a live teardown of Kickstarter, Indiegogo, and other crowdfunding sites.
Get ready for dozens of ideas on experiment design you could test tomorrow.
In this teardown we'll cover:
- The core psychologies driving Kickstarters’ design.
- Small changes it could make that would have a big impact on user engagement and experience.
- Behavioral principles you can use to design better experiments and A/B tests.
Don't miss it!
If you’re working on a marketing or product team or running experiments, this teardown is for you. It will give you insight into how to optimize your strategies for better engagement and conversion rates.
In addition, you'll get:
- The key takeaways sent to you
- The replay of the teardown to watch at your convenience
- All the materials presented during the teardown
See you there!
