Everyone can experiment with access to the right tools. But not everyone can run trustworthy experiments. 

Without proper safeguards and a clear understanding of key statistical concepts in place, experimenters run the risk of making poor decisions based on misleading test results. 

In this session, you’ll learn the statistical concepts you need to know and the actionable steps you can take to run reliable experiments that produce trustworthy data.  

Register and get insider information for creating trustworthy experiments from Ronny Kohavi. You will learn about:  

  • Common experimentation pitfalls
  • Threats to your experimentation program’s credibility
  • Best practices to eliminate making incorrect decisions based on data
  • Answers to commonly asked questions about data accuracy

Ronny Kohavi is joined by Deborah O’Malley, Founder of GuessTheTest, and Alexandra Matheny, Director of Product Marketing at Kameleoon.
Ronny Kohavi Headshot
Ronny Kohavi
Author, Technical Fellow, A/B Testing & Experimentation Expert
Deborah OMally Headshot (1)
Deborah O'Malley
Guess the Test_Grey_156x50
Alexandra Matheny Headshot
Alexandra Matheny
Director of Product Marketing