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PagesJaunes is the French "Yellow Pages",  a telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold.


Context

Fairly minor changes—for PagesJaunes here the wording of a title, to a site can sometimes trigger double even triple figure increases in the number of clicks.

Results

270% more clicks.

Download the Case Study

Bruno Guilbot

The flexibility of Kameleoon’s A/B testing solution enables us to carry out a range of tests «on the fly» —just like this one. Five minutes’ worth of efforts meant that we increased our click-through rate by 270%!

Bruno Guilbot, Data and Behavioral Marketing Manager at PagesJaunes