Success story

Routard.com

increases newsletter subscriptions by 76% with a personalized pop-in

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TRAVEL

Context

Consumers usually only visit travel websites when planning a trip. Aware of this challenge, Routard.com, the number one online travel guide in France, wanted to increase subscriptions to its newsletter to bring visitors back to its website and increase loyalty.

RESULTS

+76%

newsletter subscriptions

Consumers usually only visit travel websites when planning a trip. Aware of this challenge, Routard.com, the number one online travel guide in France, wanted to increase subscriptions to its newsletter to bring visitors back to its website and increase loyalty.

Sabine André,

Head of CRM & Community

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