Pages Jaunes is the French "Yellow Pages", a telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold.
Context
Whatever your industry, measuring satisfaction is a must to improve customer relations. PagesJaunes decided to ask visitors about the quality of its site search results.
Results
25% increase in satisfaction form completion.
“The web personalization module and the predefined templates library allow us to create and implement personalizations easily, with the aim, in this case, to understand our visitors better”
Bruno Guilbot, Data and Behavioral Marketing Manager at Pages Jaunes