Pages Jaunes is the French "Yellow Pages",  a telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold.

Context

The goal of any website is to increase user engagement and to encourage its use. This was particularly true in the case of PagesJaunes, for whom the intrinsic value of each visitor is tightly bound with the number of times visitors view the site’s content, and how long they spend doing so.

Results

4% bounce rate improvement.