Success story

L'Opinion

Multiple subscription leads fourfold through A/B testing

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MEDIA

Context

Print and online newspaper L’Opinion aims to convert visitors into subscribers in order to increase revenues and drive expansion.

RESULTS

+300%

click through rate

Our objective was to increase subscriptions as this represents a large part of our sales revenue. With Kameleoon, we were able to easily change the wording and the positioning of the information block that offered a free 15 day trial, an offer that aims to convert visitors into subscribers.

The result was very positive with a 300% increase in clicks on the CTA for the offer.

Vincent Hirtz,

Head of Digital and Print distribution

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