IKKS is a high-end clothing retailer for women, men and children. IKKS has stores in 40 countries and over €300 million in revenue
To help its visitors access the “l-code” collection easier, IKKS added it as a tab on its website's navigation menu. Then, IKKS did an A/B test to determine where the tab should be for a maximum amount of clicks.
Variation B generated 16.5% more clicks on the “I-code” tab.