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KAMELEOON ACADEMY

A/B testing Certification

A/B testing, an indispensable tool

Today, A/B testing is an integral part of every marketer toolkit. Or at least it should. A/B testing is not that easy to learn, nor to practice properly. Many are those who get fake results without knowing…

And when you go online to try and learn, you usually either get simplistic information with dangerous shortcuts or it gets too complicated, too fast. What gives?

In this free email course, you'll get tried and true knowledge coupled with exclusive spreadsheets or other templates used by our own in-house A/B testing experts.

Enter your email below to become a better (data-driven) marketer!

 

COURSE OVERVIEW

  • Lesson 1: What is A/B Testing? (different types of testing and when to use them)
  • Lesson 2: CRO basics you need to know 
  • Lesson 3: The optimization process 
  • Lesson 4: When to stop an A/B test? 
  • Lesson 5: What can you test on your website?
  • Lesson 6: How to analyze your results 
  • Lesson 7: Mistakes to avoid
  • Exam: 20 questions to earn your certification
  • Exercise: Time to put all that you learned into practice and create your first test!

Kameleoon’s many functionalities enable us to carry out simple tests as well as much more complex ones, with a surprising ease of implementation, which was very beneficial, for example, when we were overhauling our online quote creation funnel.

ouassima_zakraoui
Ouassima Zakraoui,
 Head of Digital & CRM 
Renault

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