WHITE PAPER

A/B testing

Best practices, tips and tricks for a successful A/B testing project

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The specific purpose behind our white paper is to share best practices from project kick-off through implementation.

Illustrated in each case with a customer case study, we aim to provide clear and concise recommendations, in order to focus on the most essential information.

SUMMARY

Why A/B test
A/B testing limits
How to define your A/B Tests
10 A/B testing Best Practices
Common mistakes to avoid

If you don’t test, you’re wasting your traffic.

Jean-Noël Rivasseau

CTO of Kameleoon

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